Senior Marketing Manager

Reference: 17370 - Austin, Texas, United States

KingsIsle Entertainment, established in 2005, is a proven MMO hit-maker with 50+ million registered users across both our MMOs with vibrant and strong communities. Our award-winning game Wizard101 is currently in its 13th year and Pirate101 is in it's ninth. We attribute our success to great people, and we recognize the value of every team member. We work hard and have fun, whether it's with lunchtime gaming sessions or office outings to the movies. The working environment, friendly teammates, and support for growing careers all contribute to the long tenures many people enjoy at KingsIsle.

KingsIsle Entertainment is seeking a Senior Marketing Managerthat uses data driven insights to build our marketing pipeline.With a solid understanding of the organization's vision, strategy, and business operations. The Senior Marketing Manager is responsible foroverseeingperformance marketing, user acquisition,brand recognition,and campaigns.Theywill collaborate with the local and international teams to develop and manageourmedia channel strategies, digital advertising, social media outreach, live brand positioning, relationship with external agencies, and marketing asset creation.

  • Implement and manage performance marketing campaigns, affiliate tracking, and conduct related businessoperation
  • Build business plans, pricing, positioning & messaging, and go-to-marketplans
  • Aggregate and action findings about product positioning in the market whiledefiningand targetingopportunities
  • Collaborate with cross-functional teams, locally and internationally, to align product marketing strategy with other areas andexecution
  • Analyze player data to make recommendations and pivots to marketing strategy asneeded
  • Conceive new forward-thinking, grass roots, or crowd funded campaigns appropriate pertitle
  • Implement SEO and monitor organictraffic
  • Lead post campaigns retro analysis to understand ROI, campaign data tracking and successmetrics
  • Manage prioritization and trade-offs among customer experience, performance and operational supportload
  • 5+ yearsMarketing experiencein PC and console gaming
  • Bachelor's degreeinMarketingorrelated field
  • Previous exposure to complex analysis techniques
  • Experience in PR, media relations, and corporate communications
  • Experience working with agency partners (Steam)
  • Familiar with marketing andbusiness intelligencetools
  • Knowledge implementing creative marketing campaigns and promotions, both online and offline
  • Strong time management skills with the ability to multitask requirements and feedback gathering across disciplines, access risk, define priorities, and resolve problems while meetingdeadlines
  • Excellent critical and analytical skills
  • Exceptional written, verbal, and presentation skills
  • Familiar with modern gaming performance metrics analysis
  • Experience with international marketing strategies
  • Familiar with international marketing culture and landscape, specifically targeting Latin America and Oceanic regions
  • Previous MMO and free-to-play gaming experience
  • Passion for MMOs
Perks & Benefits
  • Competitive compensation
  • Health, dental, and vision care benefits
  • 401(K) with employer match
  • Company fun days, parties, and unlimited PTO
  • Please make sure that the durations of your education and employment on your resume are included in month/year format.
  • Salary will be commensurate with experience.
  • Applicants must be legally able to work in the U.S. for KingsIsle.